Positano

Protected from the Northern winds by the Lattari Mountains, Positano has a mild and dry climate. The structure of the town is very original; its buildings cling, in tiers to the rock face. The small houses, all huddling on top of each other, so characteristic of Positano, form the subject of endless photos. The vibrant colors; the white of the buildings, forming a perfect canvas for the bright flowers which decorate the houses, and the small artisans’, shops with their multihued cloths, present the visitor with a vista which is almost difficult to believe. From white to floral patterned, the cloths and materials used by the local artisans are an essential part of ‘Moda Positano’, now a recognised label. This fashion phenomenon, exploded in the nineteen fifties as a symbol of freedom, transgression and madness against the rigid dress codes of the period. Approaching from above the town, one is greeted by a vista of lemon and orange groves, flowers, trees, small allotments, olive groves and gardens which continues right down to the sea. Positano is completely pedestrianized and a porter service is available from the start of the pedestrian area to deliver baggage to the various hotels.